Using Green Postcards Intelligently

Want to send a “green” postcard from Hawaii? Do it with online printing. Just upload your favorite trip photo and voila! Beautiful, keepscake postcards are yours forever.

Each and every one of us has an obligation to safeguard our environment as a legacy that we are going to leave to our children and grandchildren. If all of us pitch in and do our bit, the collective impact on the environment can be quite staggering. Every little act counts. For instance, if you want to send picture postcards to friends and relatives when you are on vacation in Switzerland, all you need is to select your favorite photograph and upload to a responsible online printer. The printer will produce beautiful environmentally friendly postcards that you can be proud of.

Even businesses can take advantage of producing direct marketing collateral such as postcards of brochures by using green online printing. Without any compromise on the quality, businesses can fulfill their social obligation agenda. Here is how you can go green on eco-friendly postcards:

-print your postcards on 100 percent recycled matte paper stock. The matte paper provides excellent reproduction of colors and shades so that you can achieve outstanding quality while demonstrating your environmental friendliness.

-use soy inks for printing. Soy inks emit far fewer volatile organic chemicals than conventional printing inks and do not, therefore, cause much pollution. There is absolutely no compromise on quality as soy inks can reproduce colors faithfully and with brilliance.

-Use electronic proofs where possible: in many situations, it is true that an electronic proof is no substitute for a hardcopy paper proof where you can check out the product as it is actually going to look. But there are instances such as minor text corrections where you can replace paper with electronic proofs and thus avoid wastage.

-Recycle all old postcards: throwing away old postcards simply adds to the trash around you. Recycling also makes business sense since many municipal garbage collection services will take away material for recycling for free but charge you for other forms of garbage collection.